How does Augmented reality turns the environment| EyeT Innovations

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Augmented reality is soaring high at a fast pace in the digital world. It is termed as the next 100 billion dollar industry with uses just around all walks of life. AR elevates or enhances the scope of our real-world compared to virtual reality, which merely forms a virtual world around the user which the user can off with a command or switch of a button. AR can be additive or subtractive depending on the situation or the user’s demand or choice. In an additive scenario, you can add additional functionality or information bars on real-life virtually, for example, a price tag on a piece of an item at a store or placing virtual merchandise in your living room, just to check about space constraints. AR in subtractive mode can mask real-life elements which are unpleasant or not necessarily wanted or desirable. For example, a car dashboard displaying information about speed, miles covered, mileage etc. What if the user wants to only see navigation tools instead of all other metrics which are desirable in other scenarios. In this case, AR can mask all other information and just to show the relevant information.

AR is penetrating to all other real-world situations and many industries are on the cusp of adapting them. Since most of the AR solution is in its initial stage of testing and development their use is potentially limited. A user will require some form of AR device like glasses and headsets working along with a specific application to use its services. Some of the potential real-life use cases of the AR include

1. Capitalism enables us a wide range of consumer choices from all price ranges to features. Modern malls are flush with all these products making it hard for consumers to choose. If a customer wants a specific feature or desired usability for the product then he may have to spend an umpteen amount of time figuring it out. It is effortless in a digital store with filters, but when it comes to a physical retail store with thousands of footfalls every hour. it doesn’t sound well. Suppose a customer has a peanut allergy and wants to buy cookies lacking it. Going to all individual stacks of cookie rows and reading it information is quite impossible. AR can recognize the desired product and guide you to the row for the easiest shopping experience. Also, it can show the price or calories intake of all the products while looking over it.
2. AR is revolutionizing education. From kindergarten to college, children learn better when they have presented all the information visually. It is impossible to visually show or experience all the teaching in the class due to a lack of means or funds. It is especially true in developing lower-income countries which cannot afford to spend on education. Imagine reading about a Nuclear reaction or reactor and virtually visiting the core of the reactor and watch fission taking place.
3. Before visiting places, we check out all about it on sites like MakeMyTrip or Lonely planet. While it is visually pleasing to see these sites on your computer, images can be sometimes deceptive. AR can give you options to be part of the experience.
4. Navigating to a new place is always a task, especially if you are new to the area and have no knowledge about the language spoken. AR can translate all the signboards and visually draw navigation signs on top of real applications for easy and efficient navigation.
5. Design and modelling is a perfect amalgamation of creativity and technology. All the designs are visually shown on screen using specific software like Autocad and cannot be displayed visually to others in a scaled real-life scenario. Using AR in design and modelling can reduce the need for making the demo model for visual representation.

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